Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics - Lan Ni - Książki - Taylor & Francis Ltd - 9781138189218 - 31 maja 2018
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Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics 1. wydanie

Lan Ni

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Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics 1. wydanie

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions.

This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media.

The book examines theories and issues in three integrated processes:

Identification of publics Relationship management Conflict resolution

These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today?s global public relations environment.


224 pages, 30 black & white illustrations, 10 black & white tables, 15 black & white line drawings

Media Książki     Hardcover Book   (Książka z twardym grzbietem i okładką)
Wydane 31 maja 2018
ISBN13 9781138189218
Wydawcy Taylor & Francis Ltd
Strony 330
Wymiary 453 g
Język English  
Redaktor Ni, Lan
Redaktor Sha, Bey-ling
Redaktor Wang, Qi