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The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results - Bloomberg Financial 2. wydanie
Evelyn Ehrlich
The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results - Bloomberg Financial 2. wydanie
Evelyn Ehrlich
Providing information on how to target, win, and retain profitable customers, this book presents an overview of the basic marketing functions - segmentation, positioning, brand building, situational analyses, and tactical planning - as they relate specifically to the financial services industry.
208 pages, Illustrations
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 30 marca 2012 |
ISBN13 | 9781118065716 |
Wydawcy | Bloomberg Press |
Strony | 208 |
Wymiary | 261 × 186 × 20 mm · 536 g |
Język | English |