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Consumer Behavior: New Essays on the Study of Consumption - Routledge Interpretive Marketing Research
Morris B. Holbrook
Consumer Behavior: New Essays on the Study of Consumption - Routledge Interpretive Marketing Research
Morris B. Holbrook
Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.
210 pages, 2 Line drawings, black and white; 8 Halftones, black and white; 10 Illustrations, black a
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 2 grudnia 2024 |
ISBN13 | 9781032908861 |
Wydawcy | Taylor & Francis Ltd |
Strony | 280 |
Wymiary | 707 g |
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