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Rituals and Routines: Reflecting Change, Redefining Meaning, Recasting Scope - Key Issues in Marketing Management
Rituals and Routines: Reflecting Change, Redefining Meaning, Recasting Scope - Key Issues in Marketing Management
This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
139 pages
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Do wydania | 9 grudnia 2024 |
ISBN13 | 9781032889320 |
Wydawcy | Taylor & Francis Ltd |
Strony | 146 |
Wymiary | 449 g |
Redaktor | Nuttall, Pete |
Redaktor | Tinson, Julie |