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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying - Routledge Communication Series 9. wydanie
Katz, Helen (Publicis Media)
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying - Routledge Communication Series 9. wydanie
Katz, Helen (Publicis Media)
Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Do wydania | 7 kwietnia 2025 |
ISBN13 | 9781032698328 |
Wydawcy | Taylor & Francis Ltd |
Strony | 220 |
Wymiary | 474 g (Waga (szacunkowa)) |
Język | English |
Zobacz wszystko od Katz, Helen (Publicis Media) ( np. Paperback Book i Hardcover Book )