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Financial Services Marketing: A Guide to Principles and Practice 4. wydanie
Ennew, Christine (Nottingham Business School, UK)
Financial Services Marketing: A Guide to Principles and Practice 4. wydanie
Ennew, Christine (Nottingham Business School, UK)
This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world.
626 pages, 27 Tables, black and white; 141 Line drawings, color; 26 Halftones, color; 167 Illustrati
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 2 października 2024 |
ISBN13 | 9781032504636 |
Wydawcy | Taylor & Francis Ltd |
Strony | 662 |
Wymiary | 1,38 kg |