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Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment
Mogaji, Emmanuel (University of Greenwich, UK)
Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment
Mogaji, Emmanuel (University of Greenwich, UK)
Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumption in the digital ecosystem.
238 pages, 11 Tables, black and white; 9 Line drawings, black and white; 1 Halftones, black and whit
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 31 października 2023 |
ISBN13 | 9781032486024 |
Wydawcy | Taylor & Francis Ltd |
Strony | 238 |
Wymiary | 247 × 174 × 20 mm · 460 g |
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