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Reasserting the Disney Brand in the Streaming Era: A Critical Examination of Disney+ - Routledge Research in Cultural and Media Studies
Brookey, Robert Alan (Ball State University, USA)
Reasserting the Disney Brand in the Streaming Era: A Critical Examination of Disney+ - Routledge Research in Cultural and Media Studies
Brookey, Robert Alan (Ball State University, USA)
Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace.
140 pages
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 7 października 2024 |
ISBN13 | 9781032428673 |
Wydawcy | Taylor & Francis Ltd |
Strony | 140 |
Wymiary | 234 × 155 × 15 mm · 246 g |