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The Continuum of Consumer Choice - Routledge Studies in Marketing
Foxall, Gordon R. (University of Cardiff, UK)
The Continuum of Consumer Choice - Routledge Studies in Marketing
Foxall, Gordon R. (University of Cardiff, UK)
The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme.
240 pages, 3 Tables, black and white; 34 Line drawings, black and white; 34 Illustrations, black and
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 12 marca 2024 |
ISBN13 | 9781032201573 |
Wydawcy | Taylor & Francis Ltd |
Strony | 218 |
Wymiary | 164 × 242 × 21 mm · 518 g |