Negotiation Rules: a Practical Guide to Big Deal Negotiation

Are you getting results the results you deserve at the bargaining table? You deserve a great deal but you will have to negotiate for it. Big deal negotiators know the rules to winning great deals without sacrificing their bottom-line. They know how to:

• Uncover hidden agendas
• Effectively negotiate price
• Demand and define tradeoffs
• Use influence to their advantage 
• Manage power imbalances

You can too. Negotiation Rules! is packed with dozens of relevant and practical techniques that will help you successfully negotiate your next big deal.

You can't play the game if you don't know the rules!" - Professor G. Richard Shell, author of Bargaining for Advantage and The Art of Woo

I know from experience that the concepts and techniques in Negotiation Rules! work. - MaryPat Theiler Cheng,  Vice President, Netstar Communications, Inc.

Grab this book before your competitors do! - Lee B. Salz, CEO of Business Expert Webinars and author of the award-winning book Soar despite Your Dodo Sales Manager

Negotiation Rules! should be on every Sales Professional's reading list. By following the approach in this book you will close BIGGER deals, create happier customers, and ultimately bring home a bigger paycheck. - Jeb Blount, author of Power Principles and Sales Guy's 7 Rules for Outselling the Recession