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The Management of Business-to-Business Advertising: A Working Guide for Small to Mid-size Companies
Stewart Ross
The Management of Business-to-Business Advertising: A Working Guide for Small to Mid-size Companies
Stewart Ross
Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers.
175 pages
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 21 lipca 1986 |
ISBN13 | 9780899301631 |
Wydawcy | ABC-CLIO |
Strony | 175 |
Wymiary | 154 × 11 × 230 mm · 426 g |
Język | English |
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