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Agricultural Marketing and Consumer Behavior in a Changing World 1997 edition
B Wierenga
Agricultural Marketing and Consumer Behavior in a Changing World 1997 edition
B Wierenga
The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector.
315 pages, biography
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 28 lutego 1997 |
ISBN13 | 9780792398561 |
Wydawcy | Springer |
Strony | 315 |
Wymiary | 155 × 235 × 19 mm · 639 g |
Język | English |
Redaktor | Grunert, Klaus Gunter |
Redaktor | Steenkamp, Jan-Benedict E.M. |
Redaktor | Van Tilburg, Aad |
Redaktor | Wedel, Michel |
Redaktor | Wierenga, Berend |
Zobacz wszystko od B Wierenga ( np. Hardcover Book )