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Reviving Traditions in Research on International Market Entry - Advances in International Marketing
Po Li
Reviving Traditions in Research on International Market Entry - Advances in International Marketing
Po Li
The essays that comprise this collection address an important managerial issue for internationally active companies. The entire volume is devoted to the technical, legal and ethical issues that surround entry into the international market.
176 pages, 1, black & white illustrations
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 3 września 2003 |
ISBN13 | 9780762310449 |
Wydawcy | Emerald Publishing Limited |
Strony | 176 |
Wymiary | 156 × 234 × 11 mm · 435 g |
Język | English |
Redaktor serii | Cavusgil, S. Tamer |