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Services Marketing Management 3. wydanie
Peter Mudie
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zł 343,90
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Services Marketing Management 3. wydanie
Peter Mudie
Provides an approach to the service industry with a focus on the management and marketing elements. This book features exercises and mini cases throughout the text to consolidate learning and make it more student friendly.
280 pages, Approx. 100 illustrations
| Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
| Wydane | 10 marca 2006 |
| ISBN13 | 9780750666749 |
| Wydawcy | Taylor & Francis Ltd |
| Strony | 280 |
| Wymiary | 191 × 246 × 18 mm · 514 g |
| Język | English |
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