Powiedz znajomym o tym przedmiocie:
Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, International Edition International edition
Tim Smith
Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, International Edition International edition
Tim Smith
Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.
318 pages, black & white tables, figures
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 18 stycznia 2011 |
ISBN13 | 9780538480888 |
Wydawcy | Cengage Learning, Inc |
Strony | 318 |
Wymiary | 203 × 257 × 18 mm · 798 g |
Język | English |
Więcej od Tim Smith
Zobacz wszystko od Tim Smith ( np. Paperback Book , CD i Hardcover Book )