Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, International Edition - Tim Smith - Książki - Cengage Learning, Inc - 9780538480888 - 18 stycznia 2011
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Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, International Edition International edition

Tim Smith

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Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, International Edition International edition

Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.


318 pages, black & white tables, figures

Media Książki     Hardcover Book   (Książka z twardym grzbietem i okładką)
Wydane 18 stycznia 2011
ISBN13 9780538480888
Wydawcy Cengage Learning, Inc
Strony 318
Wymiary 203 × 257 × 18 mm   ·   798 g
Język English  

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