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Fashion Marketing New edition
Oelkers, Dotty (Developing Educational Solutions)
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Fashion Marketing New edition
Oelkers, Dotty (Developing Educational Solutions)
Fashion Marketing covers the marketing curriculum using the fashion industry as the learning vehicle. Discussing topics such as fashion cycle, fashion economics, promoting a fashion image, and technology in fashion marketing, this text gives a perspective on how marketing shapes the future of the fashion industry and possible career opportunities.
304 pages, illustrations
| Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
| Wydane | 21 lutego 2003 |
| ISBN13 | 9780538435642 |
| Wydawcy | Cengage Learning, Inc |
| Strony | 304 |
| Wymiary | 215 × 276 × 12 mm · 626 g |
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