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Principles and Practice of Social Marketing: An International Perspective
Donovan, Rob (Curtin University of Technology, Perth)
Principles and Practice of Social Marketing: An International Perspective
Donovan, Rob (Curtin University of Technology, Perth)
Theory and practice come together in a textbook that combines the latest research with real-life examples of social marketing campaigns the world over. By using an evidence-based approach that gives many real-life examples in every chapter, students learn the principles and methods of social marketing in context.
524 pages, 65 b/w illus. 19 tables 64 exercises
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 28 października 2010 |
ISBN13 | 9780521194501 |
Wydawcy | Cambridge University Press |
Strony | 524 |
Wymiary | 191 × 249 × 36 mm · 1,22 kg |