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Donor-Centered Planned Gift Marketing - The AFP / Wiley Fund Development Series
Michael J. Rosen
Donor-Centered Planned Gift Marketing - The AFP / Wiley Fund Development Series
Michael J. Rosen
* This book will help nonprofit organizations move beyond traditional, passive marketing techniques that have historically yielded only modest results. * Readers will learn about various marketing channels and techniques, as well as how to generate internal support for an enhanced planned gift marketing effort.
348 pages, Illustrations
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 9 listopada 2010 |
ISBN13 | 9780470581582 |
Wydawcy | John Wiley & Sons Inc |
Strony | 384 |
Wymiary | 178 × 251 × 25 mm · 674 g |
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Więcej od Michael J. Rosen
Zobacz wszystko od Michael J. Rosen ( np. Book , Hardcover Book , Paperback Book i CD )