Powiedz znajomym o tym przedmiocie:
The 5 Paths to Persuasion: the Art of Selling Your Message
Alden M. Hayashi
The 5 Paths to Persuasion: the Art of Selling Your Message
Alden M. Hayashi
The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 1 września 2005 |
ISBN13 | 9780446695909 |
Wydawcy | Business Plus |
Strony | 256 |
Wymiary | 152 × 229 × 20 mm · 362 g |
Język | English |
Więcej od Alden M. Hayashi
Zobacz wszystko od Alden M. Hayashi ( np. Paperback Book )