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Outdoor Advertising (RLE Advertising) - Routledge Library Editions: Advertising 1. wydanie
Richard Nelson
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Outdoor Advertising (RLE Advertising) - Routledge Library Editions: Advertising 1. wydanie
Richard Nelson
Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as examining specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story.
144 pages
| Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
| Wydane | 21 marca 2013 |
| ISBN13 | 9780415817981 |
| Wydawcy | Taylor & Francis Ltd |
| Strony | 140 |
| Wymiary | 165 × 244 × 15 mm · 370 g |
| Język | English |
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