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Leveraging Brands in Sport Business 1. wydanie
Mark Pritchard
Leveraging Brands in Sport Business 1. wydanie
Mark Pritchard
This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as 'real-world' applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.
262 pages, 2 black & white illustrations, 28 black & white tables, 44 black & white line drawings
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 5 sierpnia 2013 |
ISBN13 | 9780415534857 |
Wydawcy | Taylor & Francis Ltd |
Genre | Aspects (Academic) > Business Aspects |
Strony | 262 |
Wymiary | 178 × 252 × 16 mm · 498 g |
Język | English |
Redaktor | Pritchard, Mark |
Redaktor | Stinson, Jeffrey |
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