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Building Value through Marketing: A Step-by-Step Guide 1. wydanie
Sugai, Philip (Doshisha University, Japan)
Building Value through Marketing: A Step-by-Step Guide 1. wydanie
Sugai, Philip (Doshisha University, Japan)
Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms, but also for customers and stakeholders.
226 pages, 25 Line drawings, black and white; 4 Halftones, black and white; 2 Tables, black and whit
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 23 września 2020 |
ISBN13 | 9780367472832 |
Wydawcy | Taylor & Francis Ltd |
Strony | 226 |
Wymiary | 453 g |
Język | English |