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Implicative Marketing: For a Sustainable Economy - Routledge Focus on Business and Management 1. wydanie
Touze, Florence (Audencia Business School, France)
Implicative Marketing: For a Sustainable Economy - Routledge Focus on Business and Management 1. wydanie
Touze, Florence (Audencia Business School, France)
This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led to an ethical stalemate and sometimes even a business impasse.
102 pages, 15 Line drawings, black and white; 6 Tables, black and white; 15 Illustrations, black and
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 24 marca 2020 |
ISBN13 | 9780367445560 |
Wydawcy | Taylor & Francis Ltd |
Strony | 102 |
Wymiary | 222 × 143 × 15 mm · 276 g |
Język | English |