
Powiedz znajomym o tym przedmiocie:
Electronic Marketing: Theory and Practice for the Twenty-First Century
John O'Connor
Electronic Marketing: Theory and Practice for the Twenty-First Century
John O'Connor
"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.
456 pages, illustrations
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 6 grudnia 2003 |
ISBN13 | 9780273684763 |
Wydawcy | Pearson Education Limited |
Strony | 456 |
Wymiary | 190 × 246 × 25 mm · 859 g |
Pokaż wszystko
Więcej od John O'Connor
Zobacz wszystko od John O'Connor ( np. Paperback Book , Hardcover Book i CD )