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Media U: How the Need to Win Audiences Has Shaped Higher Education
John Marx
Media U: How the Need to Win Audiences Has Shaped Higher Education
John Marx
Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.
352 pages, 18 images
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 21 sierpnia 2018 |
ISBN13 | 9780231186377 |
Wydawcy | Columbia University Press |
Strony | 352 |
Wymiary | 228 × 153 × 22 mm · 486 g |
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