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The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference
Claes Fornell
The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference
Claes Fornell
The Satisfied Customer is a clarion call to managers demonstrating the unheralded value of customer satisfaction with surprising statistics. Fornell estimates that a one-point decline in customer satisfaction costs the average company on the American Customer Satisfaction Index almost one billion dollars.
256 pages, Illustrations
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 25 listopada 2008 |
Oryginalna data wydania | 2009 |
ISBN13 | 9780230604063 |
Wydawcy | Palgrave Macmillan |
Strony | 256 |
Wymiary | 147 × 224 × 18 mm · 299 g |
Język | English |
Zobacz wszystko od Claes Fornell ( np. Paperback Book i Hardcover Book )