Powiedz znajomym o tym przedmiocie:
Business Strategy: An Introduction 3. wydanie
Edgar, David (Caledonian Business School, Glasgow)
Business Strategy: An Introduction 3. wydanie
Edgar, David (Caledonian Business School, Glasgow)
Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.
392 pages, 68 colour illustrations, 50 figures, 27 black & white tables
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 1 kwietnia 2011 |
ISBN13 | 9780230218581 |
Wydawcy | Bloomsbury Publishing PLC |
Strony | 392 |
Wymiary | 184 × 250 × 21 mm · 778 g |