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The Wine Wars: The Mondavi Affair, Globalisation and "Terroir"
O. Torres
The Wine Wars: The Mondavi Affair, Globalisation and "Terroir"
O. Torres
This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.
186 pages, black & white illustrations
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 3 lipca 2006 |
ISBN13 | 9780230002104 |
Wydawcy | Palgrave Macmillan |
Strony | 170 |
Wymiary | 140 × 216 × 12 mm · 367 g |
Zobacz wszystko od O. Torres ( np. Hardcover Book )