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Ambush Marketing and Brand Protection 3 Revised edition
Phillip Johnson
Ambush Marketing and Brand Protection 3 Revised edition
Phillip Johnson
The only book specifically focussed on laws to control ambush marketing in the UK and other jurisdictions, this work gives detailed analysis of legislation specific to particular sporting events as well as the protection of traditional intellectual property rights in this area.
624 pages
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 4 marca 2021 |
ISBN13 | 9780198845201 |
Wydawcy | Oxford University Press |
Strony | 656 |
Wymiary | 180 × 255 × 40 mm · 1,28 kg |
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