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The Advertising Effect: How to Change Behaviour
Ferrier, Adam (, Chief Strategy Officer, CumminsRoss)
The Advertising Effect: How to Change Behaviour
Ferrier, Adam (, Chief Strategy Officer, CumminsRoss)
The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
240 pages
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 28 maja 2014 |
ISBN13 | 9780195593921 |
Wydawcy | Oxford University Press Australia |
Strony | 240 |
Wymiary | 227 × 154 × 18 mm · 382 g |