Strategic Management and Competitive Advantage - Jay B. Barney - Książki - Pearson Education - 9780135983034 - 20 lipca 2019
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Strategic Management and Competitive Advantage

Jay B. Barney

Strategic Management and Competitive Advantage

For courses in strategy and strategic management.



Core strategic management concepts without the excess

Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, to adapt the text to the students' particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.




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Media Książki     Book
Wydane 20 lipca 2019
ISBN13 9780135983034
Wydawcy Pearson Education
Wymiary 208 × 262 × 28 mm   ·   500 g   (Waga (szacunkowa))
Język English  

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