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Services Marketing: Integrating Customer Focus Across the Firm 2. wydanie
Alan Wilson
Services Marketing: Integrating Customer Focus Across the Firm 2. wydanie
Alan Wilson
Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.
608 pages
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 16 maja 2012 |
ISBN13 | 9780077131715 |
Wydawcy | McGraw-Hill Education - Europe |
Strony | 608 |
Wymiary | 192 × 260 × 18 mm · 1,06 kg |
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