Ebusiness: a Beginner's Guide

Jacket Description/Back: Integrate e-Business into Your Commerce PlansGet a jump on what's quickly becoming standard operating procedure for any business-using the Internet to conduct e-business. Increasingly, companies are implementing new Web-based business models to tap previously unattainable markets and earn untold profits. This comprehensive guide uses case studies and practical examples to trace the progress of electronic business through it's short, but vital, history, teaching you how to take advantage of this essential new-economy business practice. Whether your goals include e-tailing, business-to-business, EDI, CRM, or supply chain management, this step-by-step resource can help you create, integrate, and maintain your own successful e-business. Plan, design, build, tune, troubleshoot, secure, and manage your own fully-operational e-Commerce siteDevelop e-marketing strategies for vertical, horizontal, and standard marketsReview business cases including revenue models and trends, and see the impact of leading-edge technologies on business and profitDetermine the best client-server configuration for your siteLocate and exploit a system's built-in e-commerce tools and functionalityIntegrate electronic data interchange (EDI) systems for more efficient business processesHacker-proof your network and server-plus establish encryption protocols for increased privacyPublisher Marketing: E-commerce is booming - Forrester Research predicts this market to grow from 1999's $20.5 billion to $2.7 trillion by 2004. This title covers information an IT manager needs in order to build an effective e-commerce site, including server and software requirements, LAN/WAN connections, security, maintenance, and integration.

Contributor Bio:  Velte, Toby J Anthony T. Velte, CISSP, CISA, is cofounder of Velte Publishing, Inc., and the coauthor of a variety of books, including Windows 2000 Enterprise Networking. Dennis R. Glendenning, MA, MBA, PMP, MCSE, is a principal consultant with Avanade where he specializes in infrastructure optimization and automation. Toby J. Velte, Ph. D., is cofounder of Velte Publishing, Inc., and coauthor of more than a dozen books, including Windows XP Professional Network Administration. Contributor Bio:  Elsenpeter, Robert C Robert C. Elsenpeter is an author, Web content writer, and award-winning journalist.