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Marketing Demystified - Demystified Ed edition
Donna Anselmo
Marketing Demystified - Demystified Ed edition
Donna Anselmo
Addressing various steps of the marketing process, this title explains how to cultivate basic brand awareness and develop an integrated approach using many different marketing tools. It provides: coverage of the 4 'P's of Marketing - product, price, place, and promotion; and case studies illustrating how marketers operate in the real world.
400 pages, Illustrations
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 20 sierpnia 2010 |
ISBN13 | 9780071713917 |
Wydawcy | McGraw-Hill Education - Europe |
Strony | 400 |
Wymiary | 188 × 233 × 25 mm · 671 g |
Zobacz wszystko od Donna Anselmo ( np. Paperback Book )