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Marketing Management: A Strategic, Decision-Making Approach 5. wydanie
John Mullins
Marketing Management: A Strategic, Decision-Making Approach 5. wydanie
John Mullins
Concentrates on strategic decision making and emphasises on description of marketing phenomena than on the strategic and tactical marketing decisions. This book provides real-world, global perspectives from the author team's entrepreneurial, marketing management, and consulting experience.
640 pages, col. Illustrations
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 16 marca 2004 |
ISBN13 | 9780071111690 |
Wydawcy | McGraw-Hill Education - Europe |
Strony | 640 |
Wymiary | 203 × 229 × 21 mm · 925 g |
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