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![Cover for I. Sinha · Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New "Pull" Game (Hardcover Book) [First edition] (2006)](https://imusic.b-cdn.net/images/item/original/548/9780230507548.jpg?i-sinha-2006-reverse-psychology-marketing-the-death-of-traditional-marketing-and-the-rise-of-the-new-pull-game-hardcover-book&class=scaled&v=1409840806)