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![Cover for European Institute for Advanced Studies in Management · Research traditions in marketing - International Series in Quantitative Marketing (Hardcover Book) [1994 edition] (1994)](https://imusic.b-cdn.net/images/item/original/887/9780792393887.jpg?european-institute-for-advanced-studies-in-management-1994-research-traditions-in-marketing-international-series-in-quantitative-marketing-hardcover-book&class=scaled&v=1583402503)