Drew Bartkiewicz

Unseen Liability Drew Bartkiewicz

The last fifteen years of the Internet's existence have been described as disruptive, innovative, unpredictable, and, yes, very uncertain. Few individuals I know have had the benefit of living with and assessing the true impact of this major technological and economic shift in our nation...and our world. Whether or not the business world fully appreciates the new reality, business risk, reputation and economic success now run through servers, databases, and computers. All connected - for better or worse - through the World Wide Web. Unseen Liability, with its stunning recognition and invention of the term "information malpractice," offers the reader a truly original and understandable baseline from which to judge not only our progress with technology, but to predict the emergence of technology blind spots in virtually any industry. By relying on his experiences in both the technology sector and the financial services industry, Mr. Bartkiewicz makes the convincing and clearly original argument that the gap between what business (and people) can do with technology is rapidly outpacing what they should do. In fact, he boldly, and accurately, suggests that traditional economic and risk evaluation models were written for a world that no longer exists. Every week the media reports an unexpected business interruption, a major data breach, or a public Internet disaster, yet until now no one person has connected the dots of our world's technology dependence to start to define where human error ends and technology error begins. Through real-world examples demonstrating technology arrogance as well as technology ignorance, Unseen Liability suggests that the speed and breadth of technology advancement has outpaced the CEO's ability to predict risk - and their future.