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Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization
Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization
This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.
192 pages
| Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
| Wydane | 1 listopada 2018 |
| ISBN13 | 9781788921862 |
| Wydawcy | Multilingual Matters |
| Strony | 192 |
| Wymiary | 165 × 241 × 17 mm · 436 g |
| Język | Angielski |
| Redaktor | Breidbach, Stephan |
| Redaktor | Kuster, Lutz |
| Redaktor | Schmenk, Barbara |
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