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Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders 1. wydanie
Witold J. Henisz
Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders 1. wydanie
Witold J. Henisz
This book argues that the strategic management of relationships with external stakeholders – what the author calls 'Corporate Diplomacy' – creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental challenge for managers of multinational corporations.
230 pages
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 14 listopada 2016 |
ISBN13 | 9781783532988 |
Wydawcy | Taylor & Francis Ltd |
Strony | 230 |
Wymiary | 156 × 234 × 18 mm · 354 g |
Język | English |
Zobacz wszystko od Witold J. Henisz ( np. Hardcover Book i Paperback Book )