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Strategic Planning for Social Media in Libraries (The Tech Set #15)
Sarah Steiner
Strategic Planning for Social Media in Libraries (The Tech Set #15)
Sarah Steiner
This practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan. You ll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibility, change, and new social media platform testing. You get all the key elements to build your strategic plan, including how to segment your audience, select a target audience, use focus groups and poll patrons, conduct a SWOT analysis to provide internal strength and support to your plan, and create a mission and vision plan for using social media.
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 2 maja 2012 |
ISBN13 | 9781555707798 |
Wydawcy | Neal-Schuman Publishers |
Strony | 118 |
Wymiary | 152 × 7 × 229 mm · 181 g |
Język | English |
Współpracownik | Ellyssa Kroski |
Zobacz wszystko od Sarah Steiner ( np. Paperback Book )