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Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management
Rajagopal
Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management
Rajagopal
Marc Notes: Includes bibliographical references and index.; This book describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company--Provided by publisher. Publisher Marketing: Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 30 kwietnia 2012 |
ISBN13 | 9781466609693 |
Wydawcy | Business Science Reference |
Genre | Aspects (Academic) > Business Aspects |
Strony | 346 |
Wymiary | 216 × 279 × 21 mm · 1,09 kg |
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