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Netnography: Redefined Robert Kozinets 2 Revised edition
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Netnography: Redefined
Robert Kozinets
Explaining and extending prior approaches, this book includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus.
320 pages
| Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
| Wydane | 3 lipca 2015 |
| ISBN13 | 9781446285756 |
| Wydawcy | SAGE Publications Ltd |
| Strony | 320 |
| Wymiary | 170 × 242 × 17 mm · 550 g |
| Język | Angielski |
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