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Advanced Brand Management (Third Edition): Building and activating a powerful brand strategy 3. wydanie
Paul Temporal
Advanced Brand Management (Third Edition): Building and activating a powerful brand strategy 3. wydanie
Paul Temporal
Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers.
314 pages, Illustrations, black and white
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 25 lutego 2019 |
ISBN13 | 9780857195890 |
Wydawcy | Harriman House Publishing |
Strony | 302 |
Wymiary | 241 × 166 × 21 mm · 636 g |
Język | English |
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