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The Power of Strategy Innovation: a New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
J. Douglas Bate
The Power of Strategy Innovation: a New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
J. Douglas Bate
Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-phase Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. This edition updated in 2013 to include a new Preface and Epilogue, describing the emergence of Enterprise Innovation.
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 29 marca 2013 |
ISBN13 | 9780814433652 |
Wydawcy | AMACOM |
Strony | 332 |
Wymiary | 150 × 230 × 20 mm · 489 g |
Język | English |
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