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Concise Encyclopedia of Professional Services Marketing 1. wydanie
Clow, Kenneth E. (University of Louisiana at Monroe, USA)
Concise Encyclopedia of Professional Services Marketing 1. wydanie
Clow, Kenneth E. (University of Louisiana at Monroe, USA)
Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services--including dozens of essay-length articles and detailed expositions of the theories and techniques necessary to formulating and executing a successful marketing plan.
180 pages, 10 black & white illustrations, 17 black & white tables, 1 black & white halftones, 9 bla
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 9 grudnia 2008 |
ISBN13 | 9780789036902 |
Wydawcy | Taylor & Francis Inc |
Strony | 182 |
Wymiary | 152 × 229 × 15 mm · 500 g |
Język | English |