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Marketing the e-Business - Routledge eBusiness 2. wydanie
Harris, Lisa (University of Southampton School of Management, UK)
Marketing the e-Business - Routledge eBusiness 2. wydanie
Harris, Lisa (University of Southampton School of Management, UK)
Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution.
368 pages, 5 black & white tables, 16 black & white halftones, 9 black & white line drawings
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 13 grudnia 2007 |
ISBN13 | 9780415965019 |
Wydawcy | Taylor & Francis Ltd |
Strony | 368 |
Wymiary | 147 × 227 × 12 mm · 492 g |
Język | English |