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The Undermining of Beliefs in the Autonomy and Rationality of Consumers - Routledge Interpretive Marketing Research 1. wydanie
John O'Shaughnessy
The Undermining of Beliefs in the Autonomy and Rationality of Consumers - Routledge Interpretive Marketing Research 1. wydanie
John O'Shaughnessy
This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer.
160 pages
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 8 listopada 2007 |
ISBN13 | 9780415773232 |
Wydawcy | Taylor & Francis Ltd |
Strony | 154 |
Wymiary | 385 g |
Język | English |
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