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Values-based Service for Sustainable Business: Lessons from IKEA - Routledge Studies in Management, Organizations and Society 1. wydanie
Edvardsson, Bo (Karlstad University, Sweden)
Values-based Service for Sustainable Business: Lessons from IKEA - Routledge Studies in Management, Organizations and Society 1. wydanie
Edvardsson, Bo (Karlstad University, Sweden)
This is the first book on the role of values in developing and managing service companies, emphasizing sustainable business. The authors examine the role of values in forming a service culture which creates customer value.
144 pages, 4 black & white illustrations, 4 black & white tables, 4 black & white line drawings
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 31 października 2008 |
ISBN13 | 9780415458535 |
Wydawcy | Taylor & Francis Ltd |
Strony | 144 |
Wymiary | 140 × 222 × 14 mm · 284 g |
Język | English |