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Defining, Measuring and Managing Consumer Experiences - Routledge-Giappichelli Studies in Business and Management
Annarita Sorrentino
Defining, Measuring and Managing Consumer Experiences - Routledge-Giappichelli Studies in Business and Management
Annarita Sorrentino
This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience.
120 pages
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 29 kwietnia 2022 |
ISBN13 | 9780367559083 |
Wydawcy | Taylor & Francis Ltd |
Strony | 120 |
Wymiary | 220 g |
Język | English |
Zobacz wszystko od Annarita Sorrentino ( np. Hardcover Book i Paperback Book )